RidgeOpen engine
ConsoleSKU trialRidge Bayvs MyLowHardwarePitchPricing

Sales reasoning & pricing

Price the Pi. Sell the engine.

MyLow answers questions on the website. Ridge finishes the job in the aisle. It is a foreman-grade construction engine — not a chatbot — that diagnoses the work, shows the material math, matches live Lowe’s SKUs, and blocks incompatible hardware. It runs on a $329 Raspberry Pi display in every bay. Customers leave with a complete, compatible cart. Associates get a job ticket, not a shrug.

Buyer

CIO / CDAO, EVP Stores, EVP Pro, merchandising, CFOs who have already funded MyLow.

Why now

  • MyLow proved conversion on the site (3×). The next dollar is in-store attachment and walkout.
  • Companion proved associates will talk to a model (~50% voice). Customers still have no equivalent in the bay.
  • HD is productizing takeoffs for Pros. Lowe’s must productize the aisle — the thing HD cannot screenshot.
  • Pi-class hardware finally makes 27,200 customer endpoints cheaper than 1,700 extra specialists.

Bays / store

16

Attachment lift / Ridge session

$22.00

Hardware

Sessions / bay / week

40

Pilot — 12 stores / 8 weeks

Prove attachment, complete-cart, and time-to-SKU in live aisles before a national PO.

$296,168

Year-1 all-in at 16 bays/store

  • Software / platform $185,000
  • Integration $48,000
  • Hardware $63,168
  • Support $0

Bays at cost. Lowe’s owns the metal.

Conservative lift if the model holds: $8,785,920 / year on $22.00 attachment × 40 sessions/bay/week.

Regional — 150 stores / 12 months

A full division. Vest + Bay + Pro share one engine.

$3,373,800

Year-1 all-in at 16 bays/store

  • Software / platform $2,010,000
  • Integration $180,000
  • Hardware $789,600
  • Support $394,200

Capex on Lowe’s books, or $18/bay/month Ridge-as-a-Service.

Conservative lift if the model holds: $109,824,000 / year on $22.00 attachment × 40 sessions/bay/week.

National — 1,700 stores

Every high-confusion aisle. Offline cache. EN/ES. Same BOM language for DIY and Pro.

$27,810,400

Year-1 all-in at 16 bays/store

  • Software / platform $15,640,000
  • Integration $620,000
  • Hardware $8,948,800
  • Support $2,601,600

27,200 Bays · ~$9.0M capex vs $50M+ commercial kiosks.

Conservative lift if the model holds: $1,244,672,000 / year on $22.00 attachment × 40 sessions/bay/week.

Bay hardware BOM

Raspberry Pi 5 8GB$80.00
10.1" capacitive touch (HDMI + USB)$89.00
USB speakerphone / mic array$38.00
PoE+ HAT + injector share$32.00
Powder-coat bay enclosure + vandal bezel$54.00
Aisle mount, cabling, asset tag$36.00
Target BOM$329.00

Objections in the room

“We already have MyLow and Companion.”
Those are language surfaces. Ridge is the engine they both should have called. We can sit under them. We can also replace the customer-facing gap they were never scoped to fill.
“Hallucinated SKUs will wreck trust.”
That is MyLow’s architectural risk, not Ridge’s. Ridge Engine does not emit a SKU that is not in the item master. Substitutions are graph edges, not completions.
“Kiosks die in retail.”
Those kiosks were browsers on a stick. Ridge Bay is aisle-aware, voice-first, offline-cached, and $329. If a Bay dies, the aisle still has a Red Vest with Vest — same BOM.
“Associates will feel replaced.”
Companion already exists. Ridge Vest gives them the customer’s job ticket so they stop re-asking 'what size is the room?' That is respect, not replacement.